Imagine…you just bought a TV at an electronics store but you can’t fit it into your car. You see a sign for the Triver app-one click and a buddy with a truck is on their way! What’s difficult about this? It’s in a competing market. Triver is slightly different, and their brand shows it. The target audience became the millennial generation, who have a fondness for all things superhero comics. After all, a buddy with a truck is a superhero that’s here to save the day!